Microsoft Criticized For Gifts to Bloggers

Microsoft has been accused of trying to influence and even bribe tech bloggers by 'gifting' them Acer Ferrari PCs, loaded with Microsoft Vista. The two models (Acer Ferrari 1000 and 5000), worth approximately $2,400 each, were handed to big and small bloggers as Christmas gifts.

Microsoft issued a statement last week, saying the company "sent out machines loaded with Windows Vista, to bloggers to encourage them to experience the product and to solicit their valuable feedback, offering full disclosure that no editorial commentary was expected as a condition of acceptance." However, the issue has drawn criticism from some of the bloggers themselves, as well as others, on grounds that these bloggers are bound by journalistic ethics which prohibits 'gifts' from companies they write about.

After the matter was publicized on the net and widely criticized by internet surfers, a Microsoft employee sent an e-mail to some of the recipients of the laptops, asking them to return or give away the machines when they had finished evaluating Vista. However, the spokeswoman for Microsoft stated that the follow-up message had caused confusion and that the bloggers were still welcome to keep the computers they had been given.

Beat the bad guys.

Beat the bad guys.
Here's the free software to help browse incognito.

Every computer on the internet communicates using a traceable address. This means that a third party with the knowwho can determine what websites you visited and who your Internet Service Provider (ISP) is. Even the content of the webpages you view or mail you read can be intercepted and seen if encryption isn't used. But there are ways to beat such snoops.

• JAP Anonymizer

The JAP Anonymizer is a software that was developed as part of an ongoing research project at the University of Dresden. Instead of connecting directly to web server, users take a detour, connecting after the encryption through several intermediaries, so called mixes, which are linked in predetermined sequences know as mix cascades. Since many users use these intermediaries at the same time, the Internet connection of any one single user is hidden among the connections of all users.

• Tor

Tor can help you improve your safety, anonymity and security on the Internet. It also has a platform on which new applications with built-in anonymity, safety, and privacy features can be created. It uses a very simple and ingenious method where communications are bounded around a distributed newtork of servers, called onion routers. Instead of taking a direct route from source to destination , data packets on the Tor nework take a random pathway through several servers that cover your tracks so no one can tell where the data came from. Tor was designed and developed by the U.S. Naval Research Laboratory.

Fans of the web world

If your idea of fans is a group of Star Wars geeks marching around with fake light sabers or football freaks crying out - and crying - in pubs, then you probably aren't very far from the truth. Once considered the cash cows of their chosen passions, fans are now getting savvier, and using their numbers to rake in the moolah through fan sites. We take a look at some of the most popular sites in the category.

• Ain't It Cool News

Probably the first and the most successful site of it's kind, Ain't It Cool News is one of the most influential and widely read film fan sites in the world. Founded by Harry Knowles, a film buff, in 1996 to review and inform people about the film and television, the site soon acquired reputation for breaking news provided by anonymous insiders and Knowle's colourful reviews.

• Comic Book Resources

"The comics site you have to visit," says the tagline, and anyone who has visited Comic Book Resources would find it hard to disagree with that statement. Founded in 1996 by Jonah Weiland, CBR is literally a treasure trove for fans of comics and graphic novels. It has very active message boards and like AICN, gets news and gossip through fans and industry insiders.It's most popular feature is it's extensive database, which has led many to draw a comparison between CBR and the Internet Movie Database(IMDB), the world's most extensive movie database.

• Fansfc

This Essex-based site is a model of internet-style democracy. It is a soccer fanzine run for fans, by fans, with most of the content generated by users. Most of the news consists of sideline and transfer gossip, but the biggest USP of this site is that it has customised pages nad newsletters on all clubs in the English Premier League, Serie A, La Liga and Scottish Premier League. Fansfc, however, remains a predominantly England-centric site, and falls short when it comes to European football.

• Mugglenet

Harry Potter fan sites outnumber most other franchises on the Net, but the best among them is one created in 1999 by a 12-year-old, Emerson Spartz. Left with a little too much time due to home schooling, Spartz created Mugglenet.com for fun. Mugglenet's features aren't very different from the most Potter fan sites but are easier to access and offer a wider variety. They include descriptions of the first six Potter-books, rumours about the seventh book, and information on the first five movies. The site also has an e-newsletter, games and editorials.

• Indianfootball

Although not in the same league as foreign sites, Indianfootball.com has managed to carve a niche for itself. Started in 1998 by Arunava Chaudhuri, a football fan looking to do something for the game in India, IFC is today the most widely visited Indian football website. With a relatively good database and extensive coverage of domestic football, it is the first major site of its kind in the country and can hopefully start a trend in India.

Fans of the web world

If your idea of fans is a group of Star Wars geeks marching around with fake light sabers or football freaks crying out - and crying - in pubs, then you probably aren't very far from the truth. Once considered the cash cows of their chosen passions, fans are now getting savvier, and using their numbers to rake in the moolah through fan sites. We take a look at some of the most popular sites in the category.

• Ain't It Cool News

Probably the first and the most successful site of it's kind, Ain't It Cool News is one of the most influential and widely read film fan sites in the world. Founded by Harry Knowles, a film buff, in 1996 to review and inform people about the film and television, the site soon acquired reputation for breaking news provided by anonymous insiders and Knowle's colourful reviews.

• Comic Book Resources

"The comics site you have to visit," says the tagline, and anyone who has visited Comic Book Resources would find it hard to disagree with that statement. Founded in 1996 by Jonah Weiland, CBR is literally a treasure trove for fans of comics and graphic novels. It has very active message boards and like AICN, gets news and gossip through fans and industry insiders.It's most popular feature is it's extensive database, which has led many to draw a comparison between CBR and the Internet Movie Database(IMDB), the world's most extensive movie database.

• Fansfc

This Essex-based site is a model of internet-style democracy. It is a soccer fanzine run for fans, by fans, with most of the content generated by users. Most of the news consists of sideline and transfer gossip, but the biggest USP of this site is that it has customised pages nad newsletters on all clubs in the English Premier League, Serie A, La Liga and Scottish Premier League. Fansfc, however, remains a predominantly England-centric site, and falls short when it comes to European football.

• Mugglenet

Harry Potter fan sites outnumber most other franchises on the Net, but the best among them is one created in 1999 by a 12-year-old, Emerson

HAPPY NEW YEAR 2007

Happy New Year 2007 to all my dear readers. Enjoy the new year to the fullest and take care of yourself's. Let me know if you want to know about any specific topic regarding any thing.

What Can We Learn From 2006's Top Searches?

Here I present the Top 10 Takeaways From 2006's Top 10 Search Queries. First, a quick recap of the Top 10 queries in 2006 across each of the Big 3 engines.

Yahoo

1. Britney Spears
2. WWE
3. Shakira
4. Jessica Simpson
5. Paris Hilton
6. American Idol
7. Beyonce Knowles
8. Chris Brown
9. Pamela Anderson
10. Lindsay Lohan

Msn

1. Ronaldinho
2. Shakira
3. Paris Hilton
4. Britney Spears
5. Harry Potter
6. Eminem
7. Pamela Anderson
8. Hilary Duff
9. Rebelde
10. Angelina Jolie

Google

1. Bebo
2. Myspace
3. World Cup
4. Metacafe
5. Radioblog
6. Wikipedia
7. Video
8. Rebelde
9. Mininova
10. Wiki

So what can we take away from this smorgasbord?

• Naughty or nice? The Frienemy keeps us guessing. While knowing what queries increased in volume over last year is interesting, wouldn't it be nice if Google played along for once and gave us hard data by which apples-to-apples comparisons could be made? At any rate, assuming that the searches that topped Yahoo and MSN were also tops on Google (if not steady risers year over year), it's worth noting that...

• Search engines are not yellow pages. Notice that the top searches (again, in terms of absolute queries) are not destination Web sites, they are people or topics. And they're not transactional, they're informational. It appears the long tail of the Web is attached to a very good-looking celebrity head. So, I think it follows that...

• One of the major search engines should go on an acquisition spree of TMZ.com,, TheSmokingGun.com, DrudgeReport.com, etc. I mean, seriously, if this is all people are looking for, why not just own the gossip content and keep consumers within your domain? Oh, yeah, it's not that easy because ... 4. We need to find a way to monetize these queries. And I'm not just talking about marketers selling movies, CDs, T-shirts, etc. For many marketers, there is value in having your brand associated with these queries--just as there is value in having your product associated with a celebrity. The key to unlocking and measuring that value lies in continued research around search impressions and engagement metrics. And, traditionally, where have marketers been able to generate the deepest levels of engagement?

• Video. The seventh biggest gainer on Google's list (with video site Metacafe clocking in at No. 3). And, no doubt, one of the main forms of content consumers were looking for when searching celebs and athletes. Mark my words, 2007 will be a watershed year for video search. From deeper integration of YouTube into the Google machine to continued innovation by specialty players like Blinkx, to heavy pushes from AOL and others, video search will continue to get smarter and more popular. And, while it may not happen in '07, it won't be long before we are searching video content on our TVs the same way we do on our computers. Which reminds me...

• Search advertising must remain relevant and non-interruptive. With the plethora of Hollywood content available on TV and in print , why are so many people turning to search engines to get their fix? Because it's easy to find what you want without being bombarded by ads. We must maintain the sanctity of search real estate, especially as we expand into other channels. And, even though consumer intolerance of irrelevant push advertising is universal...

• We must understand, respect, and leverage International nuances. Bebo, Rebelde, etc. There's a lot of innovation happening outside the U.S. For marketers with global footprints, it's crucial to customize search programs to match the mindset of consumers in foreign countries. And this means more than just translating copy into different languages. It means truly immersing your brand into the local culture.

• Welcome to the social. More than just a witty tagline for the Microsoft Zune, this invitation sums up the state of the Web as we head into 2007. Just about every query on Google's list relates to some sort of Web 2.0 application. With new content being published every second by anyone with Internet access, search takes on a heightened role of connecting consumers with the content they desire, as well as that which they did not know existed. And that's not search's only role...

• Search can be a great PR tool. With Web entries often mentioning negative news, from drug use to divorces, 2006's most searched individuals certainly could benefit from some positive spin. How better to get your side of the story in front of inquiring minds than by intercepting them at the point-of-query, before they have a chance to find those racy photos or read that police report? After all, at the end of the day...

• The more things change, the more they stay the same. Even though the Internet has enabled us to easily create our own content and meet people all over the world who share our unique tastes and preferences, we're still obsessed with the same old, er, young, celebrities. Applying this adage to our world, the more things change with algorithms, distribution, quality scores, inventory, and specs, the more the basic best practices of search marketing will remain the same. So, as we look ahead to 2007, let us resolve to stay the course and continue spreading the gospel. It won't be long before all content is searchable and all advertising is query-centric. With the insight gleamed from why people are searching, not just what they're searching, we'll be properly equipped to guide the penetration and convergence of search into all forms of media.
  Best wishes for the coming year. May your search for health, happiness, peace, and prosperity yield strong (and relevant!) results.